Training
Social Media Workshops
It’s time to feel confident and supported when it comes to showing up online.
For businesses that want to run it themselves
You know your business needs to be on social media consistently and intentionally. But figuring it all out alone tends to produce a specific kind of exhaustion: second-guessing every post and quietly wondering whether any of it is working.
Workshops exist for the businesses that want the capability in-house. Rather than handing your accounts to someone else, you and your team learn the system that professional social media management runs on, and then run it yourselves.
That is often the right call. If you have someone with time and enthusiasm but no training, training them is better value than outsourcing — and it means the knowledge stays in your business.
Workshop topics
Strategy and setup
Tour the social platforms so you can pick the ones worth your focus rather than defaulting to all of them. Set goals you can actually track and move toward. Optimise your bio so the profile itself does sales work.
The algorithm, understood properly
A better way to think about the algorithm — one that makes you effectively immune to the constant updates, new tools and changes. The point is not to memorise this month’s rules but to understand what the platforms are optimising for, which changes far less often.
Content strategy
Never run out of post ideas again. Build a dynamic content strategy and make social sustainable by scheduling posts and reviewing analytics, so you can identify and reuse what is already working instead of starting fresh each week.
Branded graphics
Build brand recognition and communicate your message clearly with consistently branded graphics. A Canva Pro account is required for this workshop; Canva offers a free trial.
Captions that convert
Captions are where sales are made. Someone reading all the way through a post is a warm lead. Leave with caption templates that make you look like a professional writer, because the structure is doing the work.
Video
Get the attention of your ideal client with video. Leave with templates, prompts, trending sounds and best practices so you can film, edit, design and publish video for your business without dread.
Stories
Stories sell. Learn how to use the format properly so you build the loyal community your business needs, rather than posting into a void once a fortnight.
Selling without the ick
Selling can feel uncomfortable. Learn to sell in a way that feels good by communicating the genuine value of what you offer. What you provide is worth having, and the right people will be glad to see it.
Bundle and save
These workshops are designed to build on each other, which is why bundling three or more takes twenty dollars off each workshop. If one topic is all you need, take one. If the whole system is what you are missing, the bundle is the sensible route.
What attendees say
“I now feel more confident in my business social media posts.”
“Tiffany’s content schedule took a ton of guesswork out. Now I can focus on creating and save time researching what kinds of posts to share.”
“Tiffany knows social media. She’s smart and clever and she will help you share all the best of you with the social media world.”
Ready to feel confident online?
Who should attend
Workshops suit businesses that want the capability rather than the service: the owner who intends to keep doing social themselves, the team member who has been handed the accounts without training, and the small team that wants everyone working from the same system rather than improvising individually.
They also suit businesses currently paying for management who want to understand what they are buying. Knowing the system makes you a far better client, whoever runs it.
How the workshops build on each other
The topics are deliberately sequential. Strategy and setup decide where you will spend effort. Understanding the algorithm changes how you evaluate everything afterwards. Content strategy solves the perpetual what-do-I-post problem. Then graphics, captions, video and stories are the execution skills that turn a plan into posts, and selling is what turns posts into revenue.
Taking a single workshop works if you have a specific gap. Taking several works better because each assumes less. That is why bundling three or more takes twenty dollars off each one.
What you take away
- Templates for captions, graphics and video you can reuse indefinitely
- A content strategy built during the session against your own business
- A way of thinking about the algorithm that survives the next platform update
- Best practices for each format rather than general encouragement
- The confidence to publish without second-guessing every post
These are working sessions rather than lectures. You should expect to leave with things made, not only things learned.
Private sessions for teams
Private workshops for a single business or team are available, and they can be combined with the speaking formats for larger groups. The advantage of a private session is that every example can be drawn from your actual business, and the awkward specifics — a difficult product to photograph, a regulated industry, a service nobody understands at first explanation — get addressed directly rather than generically.
Frequently asked questions
Do I need any experience to attend?
No. The workshops start from what the platforms are actually for and build from there. Attendees range from people who have never posted for a business to people posting regularly without a strategy behind it.
Do I need to buy software?
Only for the branded graphics workshop, which requires a Canva Pro account. Canva offers a free trial, so you can complete the workshop without committing to a subscription.
Should I take a workshop or hire you to manage it?
It comes down to time versus skill. If someone in your business has hours available but not the know-how, a workshop is better value and the capability stays with you. If the hours genuinely are not there, management is the answer.
Can you run a workshop for my team privately?
Yes. Private and team sessions are available, and they can be combined with the speaking formats for larger groups. Get in touch with the size of the group and what you want them to be able to do afterwards.
What do I leave with?
Depending on the topic: templates, prompts, a content strategy you have built during the session, and best practices you can apply straight away. The workshops are working sessions, not lectures.
Want the skills in-house?
Get in touch about upcoming workshops or a private session for your team.